Revlon Beautiful Color Permanent Hair Color, 010 Black, 1

100% gray coverage. New no mess formula. No.1 in USA (Revlon's calculation based on Nielsen scantrack unit sales data for hair color category last 52 weeks across XAOC. Data on file). Ammonia free (Formulated without adding ammonia) with keratin. Salon-quality color + shine. Long-lasting multi-dimensional color.